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What does an ad campaign look like on Facebook?

Updated: Jul 11, 2020

So you've got a business and you're looking into investing in ads but don't know where to start? In this time and age, it really is vital for you to run ads for your business in order to grow it to reach your goals. There are millions of people on Facebook and Instagram daily, but as time has gone on, and changes to these platforms have been made, it is harder than ever for people to organically find your business. The only way to truly get your business seen is to inevitably pay for ads. This may seem daunting but it is very important to invest in yourself. When done properly, running ads are a guaranteed way for new people to find your business! Isn't that what you want at the end of the day?


In this article I am going to explain the breakdown of an ad campaign in Facebook Ads Manager so you can understand how it works and how you can make it work for your business as well.



1. Campaign


The type of campaign you use has to be based off of your objectives/goals for your business.


This is what you will see when you are about to start a new campaign:




2. Ad Sets


This is where you choose the audience you are going to target. If you have multiple audiences you can make multiple ad sets under one campaign, however, you must split your budget amongst each ad set. They need their own budget, but don't think about this too hard, simply divide your initial budget into smaller pieces that best suit each ad set. For example, if your ad spend budget is $100 simply divide that for Ad Set A and Ad Set B, whether you split it 50/50 is up to you and your goals.


In this section you can choose your audience based on the following:

  • Locations

  • Friends of connections

  • Age

  • Gender

  • Language

  • Their interests (such as pages that they like)


TIP: Make sure that there is no overlap between audiences in your ad sets.




2. Ads


This is the fun part - this is where you can get creative and showcase your business to everyone who fits within your target demographic.

I'd recommend using at least 3 ads per ad set so this can allow Facebook to find the ad that gets you the best results for your money and from there you can tweak any of the other ads to be as successful. When it comes to ads, this is a constant trial and error situation until you find what is working beautifully for your business and goals.

Constantly test your ads and their placements to see what gets you the most for your budget, and be sure to have your ads running at the same time to get the most accurate results in order to compare them.


If you would like a downloadable version of this PLUS a breakdown on the marketing sales funnel and more for FREE then get the download HERE

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